Tokyo, Japan

When: Feburary 11, 2012, 10:00-17:00 Reception: 18:00-20:00 Where: The University of Tokyo, Fukutake Hall
Hukutake Hall, Hongo Campus, The University of Tokyo Hongo 7-3-1, Bunkyo-ku, Tokyo 113-0033 Japan

1. Keynote: Common understanding through design, Takashi Sakamoto, Netyear Group Corporation
2. Session 1: User Experience and User Experience Design, Speaker TBD
3. Session 2: Learn from behavioral economics, Speaker TBD
4. Session 3: Storytelling and user’s understanding, Toshi Maeda, UX Tokyo
5. Panel discussion 1
6. Session 4: User’s understanding and UI design, Speaker TBD
7. Panel discussion 2

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Local Coordinator

Atsushi Hasegawa
Concent, Inc. - President

Atsushi Hasegawa, Ph.D. is an information architect and a president of Concent, Inc. He has been an information architect and an active evangelist of information architecture and user experience since 2000. He started a community, Information Architecture Association Japan ( in 2001. He is a frequent speaker on IA, HCD and design business, and contributes articles to magazines. He wrote a book, IA100: Information Architecture for User Experience Deisgn in 2009. He received Ph.D. in cognitive science from the University of Tokyo, Japan and M.Sc. in particle physics from Tohoku University, Japan. He is a borad director of Human Centered Design Organization Japan (HCD-Net), a member of IA Institute. He is a lecturer of Musashino Art University and Tama Art University.
Atsushi Hasegawa is coordinating WIAD 2012 in Tokyo, Japan.