Los Angeles, CA, USA
When: Feburary 11, 2012, 1-4PM
Where: Humanities 169, UCLA
UCLA Humanities 169 University of California, Los Angeles, CA 90095
Find yourself needing to explain what you do, but unable to clearly articulate what IA/UX/IxD are?
A lack of clarity surrounding our professions has led to a trust gap. Are we selling snake oil? Or solving problems? Who do we work for? Where do we come into the process? In order to find jobs, fill jobs, and do our jobs well, we must know what we do, why we do it, and how to articulate it. Come to World IA Day Los Angeles to learn more!
We will be examining the communication of UX from three perspectives.
First, Jod Kaftan, Director, Experience Design, will discuss UX in an agency setting. What are the goals and tasks associated with an agency IA?
Next, Weston Thompson, User Experience Lead, will discuss life as an in-house IA.
Finally, Max Greenhut, Manager of Content Strategy and UX Lead, will discuss storytelling as a model for how we present ourselves and our work.
This will be followed by an open discussion and Q&A period.
Before our panel begins we will watch three short presentations from Lou Rosenfeld & Peter Morville (Authors of Information Architecture for the World Wide Web), and Jorge Arango (Thematic Chair for WIAD 2012). There will also be a short presentation from Adobe, a drawing for one 6-month subscription to ProtoShare Professional Plus, and some swag for all.
Alex Vejnoska is coordinating WIAD 2012 in Los Angeles, CA, USA.
Tim Gallati is a graduate student pursuing a Master of Library and Information Science at UCLA with an emphasis in information architecture. In addition, he is the Director of Search Engine Marketing at 300FeetOut, a San Francisco based media firm. Tim began his career with A1 Discount Hotels (A1D), an online hotel reservations company. An early adopter of the pay-per-click model, Tim created and managed A1D's search engine marketing operations, directed usability testing, led the analytics team, and developed effective user-centered design strategies. Tim continues to consult widely, creating global search strategies for both large-scale luxury hospitality brands and independent hoteliers.
Tim Gallati is coordinating WIAD 2012 in Los Angeles, CA, USA.
Walt Disney Parks and Resorts Online
Sam Bloomberg-Rissman has been working with digital objects for the last 10 years. A recent graduate of UCLA's Department of Library and Information Studies, Sam is an Information Architect at Walt Disney Parks and Resorts Online where he helps bring the magic online. Sam is also an accomplished photographer, whose work has graced book and magazine covers.
Sam Bloomberg-Rissman is coordinating WIAD 2012 in Los Angeles, CA, USA.
Manager of Content Strategy and UX Lead
Manager of Content Strategy and UX Lead, will discuss storytelling as a model for how we present ourselves and our work.
User Experience Lead
Director, Experience Design
Director, Experience Design, will discuss UX in an agency setting. What are the goals and tasks associated with an agency IA?