Ann Arbor, MI, USA

When: Feburary 11, 2012, 9am -6pm Where: (New Location!) Modern Languages Building (Auditorium: 3), University of Michigan
812 East Washington, Ann Arbor, MI 48109-1275
Cost: FREEStay in touch: Twitter, Facebook, LanyrdContact:

The theme of the Ann Arbor expression of World IA Day is “Understanding the History, Present and Future of IA.”


9:00 – 9:30am – Registration
9:30 – 10:00am – Welcome to World IA Day by Dan Klyn
10:00 – 10:45am – The History of Information Architecture by Keith Instone, Shawn Stemen, Josie Scott and Dennis Schleicher
10:45 – 11:00am – Morning Break
11:00am – 12:00pm – The Future of Information Architecture by and
12:00 – 1:30pm – Lunch
1:30 – 2:10pm – Architecting Search-Engine Friendly Websites by
2:10 – 2:50pm – Letting go of Perfection: Developing IA agility by and Serena Rosenhan
2:50 – 3:10pm – Afternoon Break
3:10 – 3:20pm – Welcome and brief remarks by (UM SI Dean)
3:20 – 4:00pm – IA Heuristics by
4:00 – 4:30pm – 5 Minute Madness and Closing Remarks
4:30 – 6:00pm – Reception at

Why Ann Arbor?

In the late 1990s, Ann Arbor, Michigan was the epicenter of IA theory and practice. In 1998, two graduates of what was then called the School of Information and Library Studies were awarded “computer book of the year” for what was to become the ubiquitous “Polar Bear Book.” Louis Rosenfeld and Peter Morville built the world’s first information architecture consulting practice in Ann Arbor, and it is fitting that one of the 14 World IA Day locations is being staged at their alma mater in what’s now known as the University of Michigan School of Information.


We will have various prizes and give-aways for attendees:

  • Digital download of the Polar Bear Book
  • IA Institute notebook
  • Signed copy of the Polar Bear book
  • ProtoShare Professional Plus subscription
  • Adobe Creative Suite

You can win additional goodies by .
You can also .

Sponsors of World IA Day Ann ArborUniversity of Michigan School of InformationThe Understanding GroupForeSeeGeneral Electric

Local Coordinator

Keith Instone

Keith Instone is the Information Architecture lead for IBM, where he guides the strategic organization of information for the company's internal and external web presences. He has played several secondary roles in the evolution of the information architecture field, including one of the founders of the IA Institute, a frequent contributor at the IA Summit, and an early employee of Argus Associates. He has also been recognized for his service to related professional organizations (SIGCHI & UPA). He lives in Toledo, Ohio, a short drive from one of the centers of IA: Ann Arbor, Michigan.
Keith Instone is coordinating WIAD 2012 in Ann Arbor, MI, USA.

Local Coordinator

Dan Klyn
The Understanding Group & The University of Michigan

Dan Klyn teaches the IA course at the University of Michigan School of Information, and is an information architect and co-founder at The Understanding Group (TUG).
Dan Klyn is coordinating WIAD 2012 in Ann Arbor, MI, USA.